instagram Marketing & Management

INSTAGRAM Case Study (How we grew a Page with our marketing & growth strategies)

Service Overview

Instagram has evolved from a photo-sharing app to one of the most powerful platforms for branding, sales, and community building. At Vision 2020 Group, we offer end-to-end Instagram marketing services that help brands cut through the noise, connect authentically with their audience, and convert followers into customers.

Our approach blends aesthetic excellence with performance strategy. From curated grid content and immersive Stories to interactive Reels and targeted ad campaigns, we manage every aspect of your Instagram presence. We don’t just post—we build ecosystems around your brand that attract, engage, and convert.

Whether you're launching a new product, scaling a D2C brand, or building thought leadership for a service-based business, we make sure your Instagram reflects both your brand identity and business objectives—backed by creative storytelling, smart targeting, and real-time analytics.

How We Make It Work

We start by auditing your current Instagram presence—engagement trends, follower quality, competitor landscape, content themes, and past ad performance. From there, we create a custom Instagram strategy tailored to your niche and goals.

Our content team designs high-impact visuals, carousel posts, Reels, and IG Stories that not only align with your branding but are optimized for algorithm performance. We blend organic and paid strategies—leveraging Instagram’s native tools, trends, and formats—to ensure maximum visibility and interaction.

On the advertising front, we run targeted campaigns across the platform: lead generation, product promotion, retargeting, influencer amplification, and more. Every ad is A/B tested and performance-tracked. We closely monitor metrics like reach, saves, shares, CTR, engagement rate, cost-per-click (CPC), and ROAS—making daily adjustments to maximize ROI.

We also build funnel strategies within Instagram—using lead magnets, DM automations, profile optimization, and retargeted video views—to nurture cold traffic into loyal customers.

Recent Results

In a recent project, we worked with a luxury skincare brand launching a new product line targeted at millennial and Gen Z women. Their goal was to generate awareness, engagement, and drive pre-orders via Instagram.

Challenge:
The brand had a visually appealing product but was struggling with low engagement and stagnant follower growth. Their previous content had poor reach, and Instagram Ads were not converting due to poor creative direction and lack of audience segmentation.

What We Did:
We developed a cohesive 30-day content campaign that included behind-the-scenes content, product demos, influencer collaborations, and educational skincare Reels. We optimized their bio and highlights, designed a branded grid, and implemented a strategic hashtag and engagement plan.

We then launched a full-funnel ad campaign:

• Top of funnel: Short-form video ads targeting skincare enthusiasts and lookalikes of past customers
  
  

• Mid funnel: Carousel ads showcasing product benefits, with testimonials
  
  

• Bottom funnel: Retargeting IG visitors and video viewers with limited-time offer Reels and Story ads
  
  

The Outcome:

• Engagement rate increased by 189% within the first 3 weeks
  
  

• Follower count grew by 23% organically (no giveaways used)
  
  

• CTR on Story Ads hit 4.1%, significantly above industry average
  
  

• Conversion rate for pre-orders: 8.3%, leading to a 6.2X ROAS on the ad spend
  
  

• One of their Reels went semi-viral, earning over 270K organic views
  
  

The campaign successfully positioned the brand as a premium yet relatable voice in the skincare space, and they’ve now signed on for a 12-month retainer with us.

Affordable Instagram Marketing Agency Dunedin | Affordable Instagram Advertising Agency Dunedin | instagram marketing agency in Hamilton | instagram marketing agency in Auckland | instagram marketing agency in Wellington | instagram marketing agency in South Island | instagram marketing agency in Christchurch | instagram marketing agency in Invercargill | what is the best Instagram marketing agency in Auckland | what is the best Instagram marketing agency in Wellington | what is the best Instagram marketing agency in Christchurch | what is the best Instagram marketing agency in Hamilton | what is the best Instagram marketing agency in Tauranga | what is the best Instagram marketing agency in Napier-Hastings | what is the best Instagram marketing agency in Dunedin | what is the best Instagram marketing agency in Invercargill | what is the best Instagram marketing agency in Whangārei | what is the best Instagram marketing agency in Rotorua | what is the best Instagram marketing agency in Nelson | what is the best Instagram marketing agency in Palmerston North | best Instagram content creators in Auckland | best Instagram content creators in Wellington | best Instagram content creators in Christchurch | best Instagram content creators in Hamilton | best Instagram content creators in Tauranga | best Instagram content creators in Napier-Hastings | best Instagram content creators in Dunedin | best Instagram content creators in Invercargill | best Instagram content creators in Whangārei | best Instagram content creators in Rotorua | best Instagram content creators in Nelson | best Instagram content creators in Palmerston North | most affordable Instagram marketing agency in Auckland | most affordable Instagram marketing agency in Wellington | most affordable Instagram marketing agency in Christchurch | most affordable Instagram marketing agency in Hamilton | most affordable Instagram marketing agency in Tauranga | most affordable Instagram marketing agency in Napier-Hastings | most affordable Instagram marketing agency in Dunedin | most affordable Instagram marketing agency in Invercargill | most affordable Instagram marketing agency in Whangārei | most affordable Instagram marketing agency in Rotorua | most affordable Instagram marketing agency in Nelson | most affordable Instagram marketing agency in Palmerston North | Instagram strategy consultant in Auckland | Instagram strategy consultant in Wellington | Instagram strategy consultant in Christchurch | Instagram strategy consultant in Hamilton | Instagram strategy consultant in Tauranga | Instagram strategy consultant in Napier-Hastings | Instagram strategy consultant in Dunedin | Instagram strategy consultant in Invercargill | Instagram strategy consultant in Whangārei | Instagram strategy consultant in Rotorua | Instagram strategy consultant in Nelson | Instagram strategy consultant in Palmerston North | top-rated Instagram agency in Auckland | top-rated Instagram agency in Wellington | top-rated Instagram agency in Christchurch | top-rated Instagram agency in Hamilton | top-rated Instagram agency in Tauranga | top-rated Instagram agency in Napier-Hastings | top-rated Instagram agency in Dunedin | top-rated Instagram agency in Invercargill | top-rated Instagram agency in Whangārei | top-rated Instagram agency in Rotorua | top-rated Instagram agency in Nelson | top-rated Instagram agency in Palmerston North | hire Instagram manager in Auckland | hire Instagram manager in Wellington | hire Instagram manager in Christchurch | hire Instagram manager in Hamilton | hire Instagram manager in Tauranga | hire Instagram manager in Napier-Hastings | hire Instagram manager in Dunedin | hire Instagram manager in Invercargill | hire Instagram manager in Whangārei | hire Instagram manager in Rotorua | hire Instagram manager in Nelson | hire Instagram manager in Palmerston North | Instagram expert near me Auckland | Instagram expert near me Wellington | Instagram expert near me Christchurch | Instagram expert near me Hamilton | Instagram expert near me Tauranga | Instagram expert near me Napier-Hastings | Instagram expert near me Dunedin | Instagram expert near me Invercargill | Instagram expert near me Whangārei | Instagram expert near me Rotorua | Instagram expert near me Nelson | Instagram expert near me Palmerston North | creative Instagram agency in Auckland | creative Instagram agency in Wellington | creative Instagram agency in Christchurch | creative Instagram agency in Hamilton | creative Instagram agency in Tauranga | creative Instagram agency in Napier-Hastings | creative Instagram agency in Dunedin | creative Instagram agency in Invercargill | creative Instagram agency in Whangārei | creative Instagram agency in Rotorua | creative Instagram agency in Nelson | creative Instagram agency in Palmerston North | small business Instagram management Auckland | small business Instagram management Wellington | small business Instagram management Christchurch | small business Instagram management Hamilton | small business Instagram management Tauranga | small business Instagram management Napier-Hastings | small business Instagram management Dunedin | small business Instagram management Invercargill | small business Instagram management Whangārei | small business Instagram management Rotorua | small business Instagram management Nelson | small business Instagram management Palmerston North | Affordable Instagram Marketing Agency New Zealand | Affordable Instagram Advertising Agency New Zealand | instagram marketing agency in New Zealand | what is the best Instagram marketing agency in New Zealand | best Instagram content creators in New Zealand | most affordable Instagram marketing agency in New Zealand | Instagram strategy consultant in New Zealand | top-rated Instagram agency in New Zealand | hire Instagram manager in New Zealand | Instagram expert near me New Zealand | creative Instagram agency in New Zealand | small business Instagram management New Zealand |