OOH & Digital Marketing Agency in New Zealand - Train Ads

OOH & Digital Marketing Agency in New Zealand

train wrap ads / train station ads / in-train

Contact Sales team

Service Overview

Train Advertising leverages the constant flow of passengers and commuters who rely on urban and suburban rail services. By wrapping entire trains or individual carriages, utilizing train station wraps, or placing ads inside the train, you get your brand in front of thousands of daily commuters, whether they are traveling between work, school, or leisure activities.

Train advertising offers a unique combination of:

Wide geographic coverage for city and suburb-focused campaigns
High impressions frequency with passengers repeatedly seeing your ad during multiple rides
Long dwell times as commuters are seated, leading to greater engagement

At Vision 2020 Group, we specialize in creating eye-catching, impactful campaigns for train wraps, station wraps, and in-train formats that ensure your brand is top of mind during every commute.

How We Make It Work

Route & Audience Targeting

- We select the best train lines and routes based on:
  - Targeted commuter demographics (age, income, occupation, location)
  - Train schedules and peak hours (morning and evening rush hours)
  - Key transit hubs and busy stations (business districts, shopping malls, universities)
- We also consider direct exposure to key destinations — such as train routes connecting major business centers or entertainment areas.

Ad Formats Offered

- Train Wraps (Full and Partial):
  - Full wraps turn an entire train into a mobile billboard, delivering continuous exposure as the train travels through the city.
  - Partial wraps target specific carriages or panels to keep the ad visually impactful yet cost-effective.
- Station Wraps:
  - We cover station platforms and waiting areas with bold visuals and digital signage to attract the eyes of commuters before they board.
- In-Train Advertising:
  - Seatback panels, window decals, digital screens inside trains, and suspended ads offer direct messaging to passengers as they travel.
- Digital Screens:
  - Digital ads inside trains or stations that can be updated with rotating messaging — great for event promotions, dynamic content, or localized offers.

Creative Strategy

- For train wraps, we focus on bold and vibrant designs to make your brand stand out as the train moves through busy stations and neighborhoods.
- In-train ads use strategic placements like seatbacks, doorways, and above-head panels, where passengers are most likely to engage.
- We incorporate clear CTAs (call-to-actions), QR codes, and discount codes where appropriate to drive direct action from passengers.

Execution & Compliance

- We handle the entire campaign process, including:
  - Media buying, approvals, and logistics
  - Design, printing, and wrapping
  - Installation of both wraps and in-train ads
- Ensuring adherence to transit authority regulations for outdoor and indoor advertising.

Tracking & Analytics

- We measure campaign success by:
  - Estimated impressions per route and station
  - Surveys to gauge brand recall from passengers
  - Digital screen analytics (if available) to track engagement with dynamic content
  - QR code scans and app downloads

Recent Results

We recently worked with a leading real estate developer to advertise a new luxury residential project using train advertising in a major city.

Objective:
Generate awareness and drive leads to the new property development through high-visibility advertising targeting young professionals, families, and affluent buyers.

Strategy Collaboration:
We planned for train wraps on high-traffic commuter lines, covering the exterior of five full trains. Additionally, we placed seatback ads with QR codes offering exclusive floor plan previews inside the trains, and station wraps at key stops close to the development.

Execution Details:

Campaign Duration: 6 weeks
Train Locations: 5 busiest commuter lines running through the downtown business district, suburban areas, and luxury neighborhoods
Ad Format: Full train wraps on exterior, seatbacks, and station platform ads
CTA: “Discover Your New Home – Scan for a VIP Tour” with a link to schedule appointments

Results:

8.5 million impressions estimated across the 6-week period
17% increase in foot traffic to the development's showrooms
1,400+ QR code scans from train passengers during peak commuting hours
5% conversion rate from QR codes to booked property tours
32% of respondents in surveys linked the ad campaign directly to their decision to visit the property

Train Advertising provides massive visibility, turning commuters’ daily routines into valuable, repeated brand exposure. With high-frequency, strategic targeting, and an opportunity to capture attention for longer durations, train ads are an impactful choice for brands looking to stand out in the urban landscape.

At Vision 2020 Group, we take care of every aspect of train and station advertising to ensure your campaign runs smoothly and delivers measurable results.

Ready to get your brand on the rails and reach a captive audience? Let’s start planning your train advertising strategy.

Contact Sales team

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