OOH & Digital Marketing Agency in New Zealand

Unipole Advertising

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Service Overview

Unipole Advertising is a large-format outdoor billboard mounted on a single tall pole, typically located along highways, major intersections, and urban arterial roads. These structures are elevated well above ground level, ensuring unobstructed visibility from long distances and capturing the attention of thousands of motorists and pedestrians every day.

At Vision 2020 Group, we specialize in executing unipole campaigns that offer scale, visibility, and status. These are not just ads — they’re urban landmarks that imprint your message on the daily commute of your ideal audience.

How We Make It Work

Strategic Location Mapping

- We identify prime unipole locations based on:
  - Traffic flow & speed
  - Daily impressions (vehicles per day)
  - Proximity to key business, residential, or retail zones
  - Audience demographics
- Our placements include iconic highways, bridge off-ramps, and busy urban corridors with high dwell time, ensuring your ad reaches commuters, shoppers, and travelers.

Format & Design Optimization

- Unipoles offer massive creative real estate — often 12x6 meters or larger — perfect for brand storytelling, large visuals, and bold CTAs.
- Our creative team designs for long-distance readability and split-second retention using:
  - Minimal words
  - High-contrast color palettes
  - Bold brand identity
  - Iconic imagery
- For double-sided or rotating unipoles, we craft multi-angle creative concepts that maintain visual power from every direction.

Production & Installation

- We manage every aspect of your campaign:
  - Printing with UV/weather-resistant materials
  - Installation by certified technicians
  - Safety, structural checks, and local authority compliance
- All installs include pre- and post-installation proofs, and periodic site checks for longer durations.

Monitoring & Maintenance

- For campaigns lasting several weeks or months, we conduct regular upkeep to ensure your message stays fresh and vibrant.
- We also offer creative refreshes if needed, mid-campaign.

Campaign Reporting & Analytics

- While unipoles are a branding-first format, we overlay:
  - Traffic data
  - Estimated impressions
  - Commuter profile
  - Geo-heatmaps of exposure zones
- If applicable, we track performance via custom URLs, QR codes, or SMS triggers, enabling conversion analysis and ROI estimation.

Recent Results

We recently executed a unipole campaign for an automotive brand launching a new premium SUV model.

Objective:
Create widespread brand awareness and premium positioning across the city’s main commuter highways to build interest ahead of showroom arrivals.

Strategy Collaboration:
Working closely with the client, we identified 5 strategic unipole placements across high-volume corridors, each facing inbound traffic during peak morning hours to capture daily commuter attention. The vehicle’s luxury and performance features were highlighted in the visual messaging.

Execution Details:

Unipoles: 5 prime locations (each 12x6m), dual-sided
Duration: 8-week campaign
Creative: Sleek product shot, tagline, dealership URL, and QR code
Locations: Targeted based on proximity to dealerships, affluent neighborhoods, and luxury retail zones

Results:

Estimated 6.8 million impressions across all sites over 8 weeks
QR code scans: 13,000+ (with 28% scanning during peak traffic hours)
Website traffic increased 62% from targeted areas
SUV showroom footfall rose 47%, and bookings increased 31% month-over-month during the campaign
Brand recall in follow-up survey was 4x higher in areas where unipoles were deployed

Unipole Advertising is the megaphone of outdoor advertising — bold, premium, and unforgettable. When you need to go big and own the skyline, there’s no better tool.

At Vision 2020 Group, we handle everything from location strategy to creative execution, turning large-format real estate into real business results.

Let’s put your brand high above the noise — ready to get started?

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Unipole Advertising

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