Service Overview
Bus Advertising transforms public transportation fleets into rolling billboards that cover the city’s busiest streets, intersections, business zones, residential neighborhoods, and commuter routes. With large-format visibility, long dwell times in traffic, and access to thousands of daily commuters, buses offer one of the highest impression counts per ad dollar in the OOH space.
At Vision 2020 Group, we offer full-fleet, route-based, and station-targeted bus ad campaigns that turn urban transit into branded storytelling in motion. From full bus wraps to side panels, interior panels, and even digital screen buses, we design campaigns that move with your market — and stay in front of them throughout the day.
How We Make It Work
Fleet & Route Strategy
We help you choose the right type of buses and routes based on:
Target audience demographics
Neighborhood profiles
High-footfall zones (CBDs, malls, schools, hospitals)
Traffic data and commuter density
Campaigns can be tailored to:
Specific routes (ex: buses passing near universities, tech parks, or malls)
Fleet-wide saturation (city takeover approach)
Event-focused routes (around sports stadiums, trade expos, or festivals)
Creative Formats We Offer
Full Bus Wraps: High-impact, top-to-bottom branding
Side Panels (Super Sides): Eye-level messaging while stopped in traffic
Rear Panels: Excellent for traffic dwell time
Interior Panels: Messaging for seated passengers
Headliners / Ceiling Boards: Above the aisle ads for prolonged exposure
Digital Bus Screens: Short video clips or slides on high-end routes
Creative Design Strategy
For exteriors, we design for visibility from a distance, focusing on:
Bold colors
Minimal text
Clear calls-to-action
For interior placements, we lean into storytelling, QR codes, offers, and app downloads.
Animated or rotating creative options available for digital screens or campaign refreshes.
Execution & Compliance
We manage:
Printing, wrapping, approvals from transit authorities
Installation across selected fleet types and zones
Timeline management (for campaigns as short as 2 weeks or as long as 6 months)
Monitoring & Reporting
We provide:
Pre- and post-install photos
Proof-of-play on digital ads (if applicable)
Estimated daily impressions per route
Optional QR code tracking, short links, or geotargeted promo codes
Recent Results
We recently activated a city-wide bus advertising campaign for a fintech company launching a new consumer banking app targeting young professionals.
Objective:
Maximize urban visibility and drive downloads in top 3 high-density cities ahead of app launch, positioning the brand as modern, secure, and tech-savvy.
Strategy Collaboration:
We selected full bus wraps on high-frequency routes near tech hubs, coworking spaces, metro stations, and universities. Interiors included QR codes and install prompts for bus riders, while digital bus screens showcased short animated explainer clips.
Execution Details:
40 full bus wraps, 25 rear panels, 100+ interior ads
3 cities, focused on weekday commuter hotspots
4-week campaign duration
CTA: “Bank smarter. Scan to try it now.”
Results:
Estimated 12.2 million impressions across all cities
QR code scans: 22,400+
App installs: 9,700+ directly attributed to bus campaign
36% of users said they discovered the app via “seeing it on a bus” (according to post-install survey)
Client reported a 4.3x lower cost per acquisition than digital display ads during the same month
Bus Advertising is street-smart marketing at scale — perfect for reaching commuters and pedestrians across every corner of the city, all day long.
At Vision 2020 Group, we help you plan routes that matter, wrap buses in designs that turn heads, and track results that move your business forward.
Ready to roll through the city with your brand wrapped around it? Let’s go mobile with momentum.
Bus Ads Agency Auckland | Bus Ads Agency Wellington | Bus Ads Auckland | Bus Ads Wellington | Bus Advertising Auckland | Bus Advertising Agency Wellington | Bus Advertising Auckland | Bus Advertising Wellington | Bus Advertising Company Auckland | Bus Advertising Company in Wellington | Bus Advertising Company Auckland | Bus Advertising Company Wellington | Advertise on Auckland Buses | Advertise on Wellington Buses | Advertise on Auckland Buses | Advertise on Wellington Buses | Bus Wrap Ads | Bus Wrap Ad Agency | Bus Wrap Advertising | Bus Wrap Advertising Agency | Bus Wrap Advertising Company | Bus Wrap Marketing Agency | Bus Shelter Advertising | Bus Shelter Advertising Agency | Bus Shelter Ads | Bus Shelter Advertising Agency Wellington | Bus Wrap Ads Auckland | Bus Wrap Ad Agency Wellington | Bus Wrap Advertising Auckland | Bus Wrap Advertising Agency Wellington | Bus Wrap Advertising Company Christchurch | Bus Wrap Marketing Agency Hamilton | bus advertising Wellington | bus wraps Wellington | digital bus advertising Wellington | bus advertising near Te Papa Museum Wellington | bus advertising near Oriental Bay Wellington | bus advertising for automotive brands Wellington | bus advertising for retail promotions Wellington | bus advertising for malls Wellington | bus advertising for real estate Wellington | bus advertising for luxury brands Wellington | bus advertising for hospitality industry Wellington | bus advertising Auckland | bus wraps Auckland | digital bus advertising Auckland | bus advertising near Aotea Square Auckland | bus advertising near Queen Street Auckland | bus advertising for automotive brands Auckland | bus advertising for retail promotions Auckland | bus advertising for malls Auckland | bus advertising for real estate Auckland | bus advertising for luxury brands Auckland | bus advertising for hospitality industry Auckland | bus advertising Christchurch | bus wraps Christchurch | digital bus advertising Christchurch | bus advertising near Cathedral Square Christchurch | bus advertising near The Tannery Christchurch | bus advertising for automotive brands Christchurch | bus advertising for retail promotions Christchurch | bus advertising for malls Christchurch | bus advertising for real estate Christchurch | bus advertising for luxury brands Christchurch | bus advertising for hospitality industry Christchurch | bus advertising Hamilton | bus wraps Hamilton | digital bus advertising Hamilton | bus advertising near Garden Place Hamilton | bus advertising near Waikato Stadium Hamilton | bus advertising for automotive brands Hamilton | bus advertising for retail promotions Hamilton | bus advertising for malls Hamilton | bus advertising for real estate Hamilton | bus advertising for luxury brands Hamilton | bus advertising for hospitality industry Hamilton | bus advertising Dunedin | bus wraps Dunedin | digital bus advertising Dunedin | bus advertising near Octagon Dunedin | bus advertising near Dunedin Railway Station Dunedin | bus advertising for automotive brands Dunedin | bus advertising for retail promotions Dunedin | bus advertising for malls Dunedin | bus advertising for real estate Dunedin | bus advertising for luxury brands Dunedin | bus advertising for hospitality industry Dunedin | bus advertising Palmerston North | bus wraps Palmerston North | digital bus advertising Palmerston North | bus advertising near The Square Palmerston North | bus advertising near Regent Theatre Palmerston North | bus advertising for automotive brands Palmerston North | bus advertising for retail promotions Palmerston North | bus advertising for malls Palmerston North | bus advertising for real estate Palmerston North | bus advertising for luxury brands Palmerston North | bus advertising Rotorua | bus wraps Rotorua | digital bus advertising Rotorua | bus advertising near Rotorua Lakefront Rotorua | bus advertising near Rotorua CBD Rotorua | bus advertising for automotive brands Rotorua | bus advertising for retail promotions Rotorua | bus advertising for malls Rotorua | bus advertising for real estate Rotorua | bus advertising for luxury brands Rotorua | bus advertising Nelson | bus wraps Nelson | digital bus advertising Nelson | bus advertising near Trafalgar Square Nelson | bus advertising near Nelson City Centre Nelson | bus advertising for automotive brands Nelson | bus advertising for retail promotions Nelson | bus advertising for malls Nelson | bus advertising for real estate Nelson | bus advertising for luxury brands Nelson | bus advertising New Plymouth | bus wraps New Plymouth | digital bus advertising New Plymouth | bus advertising near Puke Ariki New Plymouth | bus advertising near New Plymouth City Centre New Plymouth | bus advertising for automotive brands New Plymouth | bus advertising for retail promotions New Plymouth | bus advertising for malls New Plymouth | bus advertising for real estate New Plymouth | bus advertising for luxury brands New Plymouth | bus advertising Invercargill | bus wraps Invercargill | digital bus advertising Invercargill | bus advertising near Invercargill CBD Invercargill | bus advertising near Oreti Beach Invercargill | bus advertising for automotive brands Invercargill | bus advertising for retail promotions Invercargill | bus advertising for malls Invercargill | bus advertising for real estate Invercargill | bus advertising for luxury brands Invercargill | bus advertising Whangarei | bus wraps Whangarei | digital bus advertising Whangarei | bus advertising near Whangarei City Centre Whangarei | bus advertising near Whangarei Harbour Whangarei | bus advertising for automotive brands Whangarei | bus advertising for retail promotions Whangarei | bus advertising for malls Whangarei | bus advertising for real estate Whangarei | bus advertising for luxury brands Whangarei | bus advertising Gisborne | bus wraps Gisborne | digital bus advertising Gisborne | bus advertising near Gisborne City Centre Gisborne | bus advertising near Kaiti Beach Gisborne | bus advertising for automotive brands Gisborne | bus advertising for retail promotions Gisborne | bus advertising for malls Gisborne | bus advertising for real estate Gisborne | bus advertising for luxury brands Gisborne | bus advertising Taupo | bus wraps Taupo | digital bus advertising Taupo | bus advertising near Lake Taupo Taupo | bus advertising near Taupo Town Centre Taupo | bus advertising for automotive brands Taupo | bus advertising for retail promotions Taupo | bus advertising for malls Taupo | bus advertising for real estate Taupo | bus advertising for luxury brands Taupo