STREET-LEVEL FORMATS (LampposTS, MupiS, LED SCREENS)

Service Overview

Lamppost Advertising uses banner placements mounted on streetlight poles to deliver brand messages along roadsides, boulevards, residential communities, commercial districts, and event venues. These ads offer consistent repetition, targeted localization, and 360° city-wide coverage — making them one of the most cost-effective, scalable, and visually rhythmic formats in out-of-home media.

At Vision 2020 Group, we design and execute lamppost campaigns that blanket entire neighborhoods or districts, giving brands the ability to dominate a zone with street-level presence. With options to target by district, street, traffic flow, or community demographics, this format is ideal for campaign launches, real estate sales, retail events, government messaging, and brand awareness at scale.

How We Make It Work

Strategic Mapping & Zoning

1. • We work closely with municipal authorities and developers to offer lamppost coverage in:
     
     

     • Key arterial roads
       
       

     • Residential neighborhoods
       
       

     • Business hubs
       
       

     • Tourism hotspots
       
       

     • Event or exhibition zones
       
       

   • Using traffic data, zone profiling, and population density, we help you pick the right number of poles and the most impactful streets to cover — from 30 banners in a community to 300+ across an entire city.
     
     

Format & Design Execution

1. • Standard lamppost banners are typically 1m x 3m (double-sided), mounted vertically with UV-resistant materials.
     
     

   • We design banners with:
     
     

     • Bold branding and contrast
       
       

     • Short, punchy headlines
       
       

     • Visuals readable at 20–30m range
       
       

   • For campaigns requiring dynamic elements, we also offer rotating creatives (across different streets), QR codes, or location-specific messages.
     
     

Production & Installation

1. • We handle all approvals, permits, and coordination with municipal authorities or private developers.
     
     

   • Our team manages printing, pole-by-pole mapping, and safe installation, ensuring every banner meets local safety and visual compliance standards.
     
     

   • Banners are wind-tested and weather-resistant, ideal for long-term city campaigns.
     
     

Monitoring & Maintenance

1. • We provide:
     
     

     • Pre-install location maps
       
       

     • Installation proofs (photos)
       
       

     • Ongoing maintenance throughout the campaign
       
       

   • If banners are damaged or removed due to weather, traffic, or city work, we replace them immediately under SLA.
     
     

Performance Insights & Add-ons

1. • While lampposts are primarily for awareness and visibility, we can track:
     
     

     • Estimated vehicular/pedestrian impressions per zone
       
       

     • QR code engagement (if applied)
       
       

     • Website traffic spikes in geo-targeted areas
       
       

   • Optionally, we integrate lampposts into broader campaigns with social media, radio, or in-store activations for a full 360° rollout.
     
     

Recent Results

We recently deployed a lamppost banner campaign for a luxury real estate developer promoting a new gated community.

Objective:
Drive awareness and lead generation in high-income residential areas and nearby business districts ahead of the private launch event.

Strategy Collaboration:
After analyzing the developer’s target audience, we mapped lampposts along:

• A major road leading to the project site
  
  

• Several premium residential zones
  
  

• A nearby commercial strip with cafes and coworking hubs
  
  

Execution Details:

• Total banners: 180 across 3 key neighborhoods
  
  

• Duration: 5 weeks
  
  

• Designs: 3 alternating creatives highlighting property visuals, tagline, and launch date
  
  

• CTA: QR code linking to RSVP page for private viewing
  
  

Results:

• Estimated 4.6 million impressions over campaign duration
  
  

• 5,400 QR scans from the banners
  
  

• 920+ RSVP registrations for the private launch
  
  

• 73 units reserved within the first 3 weeks post-campaign
  
  

• The client noted a 22% increase in direct search traffic from the campaign areas
  
  

Lamppost Advertising turns your brand into part of the city’s visual rhythm — consistently seen, remembered, and associated with presence and trust.

At Vision 2020 Group, we don’t just “put up banners” — we craft zone-based street dominance strategies that flood your target market with repeated visibility and bold brand messaging.

Want to take over the streets with a campaign that can’t be missed? Let’s make your message part of the skyline.

Is lamppost advertising effective in New Zealand cities like Auckland and Wellington?
Yes, lamppost advertising is highly effective in high-footfall areas such as city centres, retail streets, and event zones across Auckland and Wellington. These placements provide repeated, eye-level exposure to pedestrians and slow-moving traffic, making them ideal for local brand awareness campaigns.

How can lamppost ads improve brand visibility in New Zealand?
Lamppost banners are positioned along busy streets and shopping districts, ensuring consistent daily impressions. This repetition helps reinforce brand messaging and improves recall among local audiences.

Can lamppost campaigns target specific locations or communities?
Yes, advertisers can select precise locations such as CBD areas, residential suburbs, or event zones to target specific audiences. This makes lamppost advertising particularly effective for hyper-local campaigns.

What types of lamppost advertising are available in New Zealand?
Formats include double-sided banners, branded street flags, and seasonal promotional signage. These can be customised for events, sales, or long-term branding.

Do agencies provide analytics for lamppost campaigns?
Yes, estimated impressions based on pedestrian traffic and location data are provided to measure reach.

Are lamppost ads suitable for all industries?
They are especially effective for retail, real estate, hospitality, and local businesses targeting nearby audiences.

Can lamppost ads support promotions or events?
Absolutely. They are commonly used for festivals, local campaigns, and seasonal promotions.

What makes a lamppost campaign successful?
Clear messaging, strong visuals, and placement in high-traffic areas are key factors.

Do lamppost ads complement other OOH formats?
Yes, they work well alongside transit and digital campaigns.

Why invest in lamppost advertising in New Zealand?
It offers cost-effective, targeted exposure at street level with strong repetition.

Lamppost Ads in Auckland | Lamppost Ads in Wellington | Lamppost Advertising Agency in Auckland | Lamppost Advertising Agency in Wellington | Lamppost Advertising Company in Auckland | Lamppost Advertising Company in Wellington | Outdoor Advertising Agency in Auckland | Outdoor Advertising Agency in Christchurch | Outdoor Advertising Company in Auckland | Outdoor Advertising Company in Christchurch | OOH Advertising Agency in Auckland | OOH Advertising Agency in Christchurch | OOH Advertising Company in Auckland | OOH Advertising Company in Christchurch | DOOH Advertising Agency in Auckland | DOOH Advertising Company in Auckland | DOOH Advertising Agency in Christchurch | digital screen lamppost advertising Wellington | digital screen lamppost advertising Auckland | digital screen lamppost advertising Christchurch | digital screen lamppost advertising Hamilton | digital screen lamppost advertising Dunedin | digital screen lamppost advertising Tauranga | digital screen lamppost advertising Napier | digital screen lamppost advertising Palmerston North | digital screen lamppost advertising Nelson | digital screen lamppost advertising Rotorua | digital screen lamppost advertising Invercargill | digital screen lamppost advertising New Plymouth | digital screen lamppost advertising Whangarei | digital screen lamppost advertising Gisborne | digital screen lamppost advertising Hastings | digital screen lamppost advertising Blenheim | digital screen lamppost advertising Timaru | digital screen lamppost advertising Masterton | digital screen lamppost advertising Porirua | digital screen lamppost advertising Lower Hutt | digital billboard lamppost advertising Wellington | digital billboard lamppost advertising Auckland | digital billboard lamppost advertising Christchurch | digital billboard lamppost advertising Hamilton | digital billboard lamppost advertising Dunedin | digital billboard lamppost advertising Tauranga | digital billboard lamppost advertising Napier | digital billboard lamppost advertising Palmerston North | digital billboard lamppost advertising Nelson | digital billboard lamppost advertising Rotorua | digital billboard lamppost advertising Invercargill | digital billboard lamppost advertising New Plymouth | digital billboard lamppost advertising Whangarei | digital billboard lamppost advertising Gisborne | digital billboard lamppost advertising Hastings | digital billboard lamppost advertising Blenheim | digital billboard lamppost advertising Timaru | digital billboard lamppost advertising Masterton | digital billboard lamppost advertising Porirua | digital billboard lamppost advertising Lower Hutt |